Alright y’all! Doing something a little different this year.. I’d like to formally announce our first “Anniversary of Impact” event, as Driven celebrates three incredible years of business. We have never run a formal sale, so in lieu of a traditional Black Friday discount, I’ve decided to try a more unique approach to celebrate this milestone and hopefully have a positive effect in our community as a result. We are so blessed to be in a position to give something back to such a generous community this year, and I am beyond grateful for the support of each and every one of you. THANK YOU!

So what’s this event all about, and why not just run a sale? 

**Charitable Giving and Community Support:** Until December 15th, we are donating 10% of all sales (yes, that’s 10% of every dollar spent, not just profit) to The Overwatch Collective, a local charity founded and run by some super solid people where the impact pathway and mission are clear – Normalize PTSD, suicide awareness and mental health among First Responders and Military, where all money goes toward funding therapy and introducing resources to those in need (more info below). Your purchase not only supports us but also aids a cause close to many of us #checkonyourhomies. This community is amazing because of the people, because of you, and being able to support those who need it is a blessing!

**Personal Commitment:** To amplify impact, I will personally match all donations until reaching a total personal contribution of $2,500.. even if we don’t hit that mark, which is a huge ask for 30 days, let’s be honest, I am committed to donating that amount. This means your collective support can potentially double the total contribution to $5000. If you don’t want to purchase anything but want to make a donation on your own, please send me your confirmation, and as a part of the DAC family, I will match that contribution as well (and you’ll also be eligible to win some free stuff – highlighted at the bottom of this description)!

**Fair Pricing Philosophy:** I believe in fair pricing and optimizing value, especially in the world we share today. Despite the challenges of working with smaller margins and volumes, and more expensive manufacturing methods, I have consciously avoided raising prices since day one in an attempt to provide the most value possible, even despite continually rising manufacturing costs. I also know that not everyone can wait for a sale to make their purchase, or to outfit their weapon platforms with the gear they need. This is why I try my best to keep prices as trim as I can through the entire year, so everyone can get that value when they need it. Additionally, I want to ensure that our dealers, who share similar margin challenges, are not unfairly undercut. This approach allows us to balance providing value to you while supporting the entire ecosystem around Driven.

**Free Stuff:** A few overstock shirts and hoodies from this last run, along with a handful of ShortStops and maybe some prototype SCG’s ;) will find their way to the homes of a few of y’all who order or donate between now and the end of the month!

Join us in making a lasting impact this season! Thank you for being a part of this amazing journey and helping us celebrate fantastic years. None of this would be possible without the overwhelming support of each of you. Thank you so much!

**The Overwatch Collective is a 501 (c)(3) non profit and podcast founded and operated by U.S. Service Members and a LEO. In the past year alone, TOC has paid for over $80,000 of therapy costs and connected over 100 people to their vetted, culturally competent therapists. They currently have over 75 contracted therapists covering 31 states.